Throughout my career, I’ve worked on various textile product designs. I focus not just on the product itself, but on the story behind it—what experience or emotional connection is the person buying it seeking? It’s about creating more than just a product, but a meaningful experience!
The core brief for this collection was to provide female surfers with enhanced stability during high-performance sessions without compromising on style.
The process began with an in-depth market analysis and a positioning matrix, mapping key competitors in terms of silhouette and product usage. This strategic approach led to the development of three distinct pieces:
Katy Top: Designed with athletic “codes,” this adjustable top is engineered for consistency and superior stability, making it the go-to choice for tackling larger waves.
Caro Shorty: A high-waisted bottom featuring a retro flair. It blends a sporty silhouette with a vintage aesthetic, ensuring a secure fit and a flattering look.
Cora Foulard: An inclusive and highly versatile piece designed to embrace all body types and bust sizes. Its wrap-around design provides excellent hold and support while beautifully highlighting the neckline
This trio was born from the perfect balance between athletic “codes” and versatile design for seamless beach-to-surf transitions
This collection was developed following in-depth market research and quantitative surveys with pregnant women. The goal was to design high-quality, durable pieces for the active mom who wants to maintain her water routine with comfort—ensuring the product lasts through her entire pregnancy and beyond.
EMY – Sporty Performance: Featuring athletic lines and enhanced support, this model is designed specifically for active swimming and frequent use.
NORA – Timeless Classic: A minimalist piece for the mom who values neutral tones and clean lines. It is a timeless design crafted from premium materials built to last.
From the initial brief and market insights to AI projections, 2D technical sketches, and the final photoshoot, every step was focused on harmonizing a sporty aesthetic with the evolving needs of the maternal silhouette
Fictional collection created for the brand Roxy, with the theme Mexico:
The Viva la Vida collection is all about comfort and effortless style. It’s made for the woman who’s a true tomgirl—fearless, carefree, unapologetic, and always on the move. How she dresses reflects that attitude. The collection blends oversized silhouettes with fitted styles, creating the perfect balance between freedom and structure.
Handcrafted crochet pieces add a beautiful artisanal touch, while raw finishes bring in a rustic edge. Mixing different textures, like eyelet fabric, twill viscose, stretch twill, and jersey, gives the collection depth and playful versatility. Whether she’s layering up or keeping it light, she’s always dressed to match her active, bold lifestyle.
A mini collection of breezy, effortless pieces made from linen and viscose, inspired by the light and airy vibes of European summers. The prints feature a mix of field florals and the classic Vichy check. The collection’s mix includes oversized shirts, tailored linen shorts, and fluid viscose shorts. The Slip Dress and 60s-style bikini add a touch of extra femininity.
Check out the Moodboard, a few sketches, and the final photoshoot of the pieces below
